BTCH
Beyond The Change
A premium multi-brand women’s fashion retail destination focused on confidence, styling, and community.
- Multi-brand Retail
- Premium Fashion
- BTCH Club
- Offline Experience
Fashion • Retail • Technology • AI
Building the Future of Fashion, Retail & AI
Injee Fashions Pvt Ltd is a fashion and technology company creating brands that empower women, simplify the textile industry, and transform the future of fashion businesses.
About Injee
Founded with a vision to combine fashion, technology, and entrepreneurship, Injee Fashions Pvt Ltd builds businesses that create meaningful impact across the fashion ecosystem.
Innovation
Reimagining how fashion businesses are built, operated, and scaled.
Empowerment
Creating opportunities and confidence for women across the ecosystem.
Technology
Applying AI and modern tooling to simplify the textile industry.
Our Brands
A portfolio built across fashion, retail and technology
UDOU
You Do You
A modern women’s clothing label creating bold, premium, and contemporary fashion for confident women.
- Designed in India
- Luxury Clothing
- Limited Collections
- Statement Pieces
TailorWanted.com
AI Powered Textile Industry Platform
A technology platform connecting the entire textile ecosystem using AI-powered discovery and intelligent matching.
- Tailors
- Manufacturers
- Designers
- Fabric Suppliers
- Boutiques
- AI Search
What We Do
Four pillars driving the Injee ecosystem
Fashion Retail
Building premium offline shopping experiences.
Fashion Brands
Creating original clothing labels.
Fashion Technology
Building AI-powered products for the textile industry.
Community Building
Empowering women through fashion and events.
Jeevika Perumal
Meet the Founder
Jeevika Perumal transitioned from nearly two decades in the corporate technology world into entrepreneurship with a vision to transform the fashion industry through innovation, technology, and community.
Today she leads multiple ventures spanning retail, apparel, and AI-powered technology solutions.
- Technology
- Entrepreneurship
- Leadership
- Fashion
- AI
Our Vision
To build India’s most innovative fashion ecosystem where retail, technology, manufacturing, and community come together to create opportunities for businesses and empower individuals.
Roadmap
2026
Expand BTCH Retail
Launch UDOU Collections
Scale TailorWanted Platform
Expand Across India
Grow Export Business